• Wisconsin Business News

September 20, 2013

Pretzilla vs. the nation: Miller Baking business rises fast off soft pretzel bun

Oftentimes food innovation and trendy new dishes originate on the coasts and reach Americaâ;€™s Heartland last. Not so in the case of the soft pretzel bun phenomenon, with sales for manufacturers like Miller Baking Co. in Milwaukee rising fast as their products expand from the Midwest.

Miller Baking introduced the Pretzilla soft pretzel bun in 2007 and was initially making about 35 pounds of the dough daily at its downtown Milwaukee headquarters and production facility, 1415 N. Fifth St., said presidentâ;€¦;

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