• Wisconsin Business News

September 25, 2013

Kohl's expands beauty selection at some stores

Kohlâ;€™s Corp. is adding 20 new beauty and fragrance brands to its website and select stores nationwide as it experiments with expanding its cosmetics offerings.

The new brands, including Lorac Cosmetics Inc., Pur Minerals Inc. and H20 Plus, will be available in more than 250 stores, according to a news release issued Tuesday.

Menomonee Falls-based Kohlâ;€™s operates 1,155 stores in 49 states.

Cosmetics is a lucrative area for department stores and other retailers. The Bon-Ton Stores Inc., basedâ;€¦;

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