• Wisconsin Business News

September 28, 2013

Erik's Bike Shop opens in Whitefish Bay

Erikâ;€™s Bike and Board Shop has opened its first Milwaukee-area store in Whitefish Bay, the company said Friday in a news release.

Erikâ;€™s renovated the former Les Moise at 151 E. Silver Spring Drive. The 10,000-square-foot store is the companyâ;€™s fifth in Wisconsin, with three in Madison and one in Eau Claire, and 20th store overall.

Products include bikes, skis and snowboards, the release said.

The store was announced in January. At the time, a broker representing the building owner saidâ;€¦;

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