• Seminars & Events

The Ten Commandments of Customer Satisfaction in a Tough Economy

When the going gets tough, getting serious about customer satisfaction may be the difference between a thriving business and a going out of business sale! What are you doing now that actually helps your competitors? What’s the link between employee and customer satisfaction? Why might you be wrong to think that you’re already taking good care of your customers? What is the #1 reason that may lead even your best customers to defect to the competition? Can you quantify the role that customer service plays in achieving customer satisfaction? These are just some of the important questions answered in this exciting First Business Bank Seminar Series presentation by professor, author and internationally acclaimed consultant Dr. Moses Altsech. Find out how an emphasis on customer satisfaction can become the source of a sustainable competitive advantage for your organization! Moses Altsech is a dual citizen of the United States and the European Union, and has lived in the U.S. since 1987. He holds a Bachelor"s degree in Marketing and International Business from the University of Cincinnati and a Ph.D. in Marketing from Pennsylvania State University. Dr. Altsech is an expert on Customer Satisfaction and Customer Service, Employee Retention, and Strategic Planning"but also an avid student of history, literature, politics, social-demographic trends and international affairs. He has appeared as a Marketing expert on numerous television and radio programs, has been featured in several magazine and newspaper articles, and is the recipient of more than a dozen professional and academic awards and distinctions. Dr. Altsech is the Marketing Department Chair for the Edgewood College MBA Program, and CEO of Executive Training & Consulting, a private Madison-based consulting firm with clients in more than a dozen industries both in the United States and overseas.


The Ten Commandments of Customer Satisfaction in a Tough Economy
Wednesday, March 16, 2011
  • 7:30 AM – 8:00 AM Continental Breakfast & Networking
  • 8:00 AM – 9:00 AM Presentation
  • 9:00 AM – 9:30 AM Q&A
Monona Terrace
One John Nolen Drive
This event is sponsored by First Business Bank and offered at no cost to Madison area business owners and their senior management staff.
Parking pass provided.
Registration Deadline
March 9, 2011

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