March 25, 2004

First Business Financial Services, Inc. Reports Year End Earnings

MADISON, March 25, 2004 - First Business Financial Services, Inc. reported earnings of $1.97 per diluted share for the year ended December 31, 2003 as compared to $0.50 per diluted share in 2002, an increase of 294 percent. Net Income for 2003 was $4.1 million compared to $1.1 million for 2002. Total assets for the company on December 31, 2003 were $518.8 million, an increase of 8.1 percent or $38.7 million.

Return on average assets (ROA) and return on average equity (ROE) for the year ended December 31, 2003 were 0.83 percent and 17.07 percent, respectively. This compares to an ROA of 0.24 percent and an ROE of 4.34 percent in 2002.


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