December 03, 2003

First Business Financial Services Elects Jan Eddy to Board of Directors

MADISON, December 03, 2003 - First Business Financial Services, Inc. announced today that Jan Eddy has been elected to its Board of Directors. She is President and CEO of Wingra Technologies and currently serves on the board of First Business Bank.

"I am very excited to have Jan join the First Business Financial Services board," stated Jerry Smith, President and CEO of First Business Financial Services. "I have had the pleasure of serving with her on the bank’s board and have been very impressed with her tremendous insight and ability to leverage from her remarkable business experience. There is no doubt in my mind that the bank has greatly benefited from her involvement, and I look forward to her forthcoming contributions to the parent company, First Business Financial Services."

Eddy has deep roots in the local business community. Besides her current role as President and CEO of Wingra Technologies, she has served as President, CEO and Chairman of Office Solutions Incorporated; Application Development Manager of Lands’ End Direct Merchants; and Systems Analyst, Project Leader, and Programmer for the State of Wisconsin.

In addition to her newly elected role on the board of First Business Financial Services, Jan serves as a Director of First Business Bank, DEMCO, and FirstLogic. She is on the Board of Directors of the Wisconsin Technology Council and Meriter Retirement Services, and is an Advisory Board Member for the Weinert Applied Ventures in Entrepreneurship Program of UW-Madison and the Dane County Economic Strategies Group.

Jan’s growing role in the business community parallels industry trends. According to a 2001 Census of Women Board Directors performed by Catalyst, the number of female board members in Fortune 500 companies is 12.4%, compared to just 8.3% in 1993. The study also noted that smaller companies have a lesser gender representation. Women hold only 8.9% of board seats in Fortune 501-1000 companies. These percentages will likely rise as proactive organizations team up with accomplished businesswomen like Ms. Eddy.

"I accepted the invitation to join the First Business Financial Services board first and foremost because I believe I can leverage my business expertise to make strategic level contributions," stated Eddy. "The fact that I’m a woman provides additional benefits to the extent that good corporate governance requires representation from all stakeholders - owners, customers, employees and the local communities in which First Business Financial Services operates. Women are a significant component of each of these categories and deserve representation at the board level."


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