Marketing: 5 easy ways to drum up PR coverage
I’ll admit it, I wasn’t a public relations expert when I started my e-mail marketing company, VerticalResponse. I’m a marketer; more specifically, a direct marketer. I need to have a result and attach it to how much I’ve spent to get that result. PR is a bit squishy, so it was hard at first to embrace having to do it. But over the years, I’ve seen the success of PR and am a big supporter of getting your business name out there in the press.
Understanding the business of PR is paramount to your success. For the most part, it’s pretty simple. The press needs really great content so that people read their stuff, so that they can get advertisers to pay to put ads in front of their readers, so that they can make money. Clear?
From my experiences over the past 11 years starting and running my business, I’ve tried many things to get the attention of the press. Some worked, others were duds. So I thought I’d come up with a quick rundown of five ideas that you can do now to get media attention and more potential customers to know about your business.