Larry Sobal is CEO of Appleton Cardiology Associates, the largest independent cardiovascular provider in Wisconsin. He has been involved in the healthcare industry for 30 years as CEO or senior executive in a variety of health systems and consulting firms. Aside from focusing on the Appleton Cardiology’s growth and development, Mr. Sobal is actively promoting employer-based wellness programs as the CEO spokesperson for Well Cities-Fox Cities. One of its initiatives is to encourage local employers to become more aggressive in improving the health status of their insured populations by utilizing biometric based benefit plans.
Mr. Sobal is a featured speaker at various healthcare industry events, writes a regular column on healthcare for the "Post Crescent" newspaper as well as frequently contributing to other business journals regarding healthcare topics. His academic background includes a Master of Business Administration from Washington University in St. Louis and a Master of Health Science in Health Administration & Planning from the Washington University Medical School.