First Business

Having a personal relationship with our clients is what makes us different.

Bob Pedersen


Bob Pedersen has been President and Chief Executive Officer of Goodwill Industries of North Central Wisconsin, Inc. since 1991. He has over 40 years of nonprofit leadership experience. Prior to joining Goodwill, he was Associate Executive Director of Programs and Services for the Brown County Association for Retarded Citizens in Green Bay, WI, for 17 years. Before returning to Wisconsin in 1974, he was Director of Adult Services for the Pinellas Association for Retarded Children in St. Petersburg, FL. Bob has a bachelor’s degree in Communications and Psychology from North Park College in Chicago. He did post-graduate study in Program Evaluation at the University of Wisconsin-Green Bay. Bob also has an honorary Doctor of Humane Letters from the University of Wisconsin-Oshkosh.

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