First Business

Image Source: iStock Facebook Shares Best Tips for Non-Profits
Facebook's strategic partnerships manager Libby Leffler works to ensure non-profits and causes on Facebook understand how to use the platform to best reach their communities and make the strongest impact.

Source: Mashable

Five Ways to Build Trust—and Tipping Points for Choice
A column I was recently reading, by noted coach and businessman Harvey Mackay, contended that trust is the most important word in business. It made the point that people buy from people, not from companies.

Source: MarketingProfs

SEO Advice for Nonprofits Reaches Perfect Pitch
If you're thinking that advice about search engine optimization for nonprofit websites has reached some kind of high point, you're right.

Source: about.com

Facebook Giving Platform Being Tested With Users
Facebook rolled out an experimental giving platform that allows users to donate $25 to any of a dozen charities. The social networking platform might expand the program in 2013.

Source: TheNonProfitTimes

The power of storytelling: What nonprofits can teach the private sector about social media
Learn how to harness the power of social media in this case study excerpted from The Dragonfly Effect, by Jennifer Aaker and Andy Smith. Then hear more from the authors in a conversation with McKinsey’s Dan Singer.

Source: McKinsey Quarterly

Wrapping Up 2012: Important Tax Reminders for U.S. Nonprofit Professionals
With the country inching ever-closer to the edge of the metaphoric fiscal cliff, policymakers are discussing a number of proposals that are bound to impact nonprofit organizations’ ability to raise funds now and in the coming year.

Source: AFP