April 28, 2013

Wandell: Harley-Davidson proving American manufacturing can succeed in 21st century

Harley-Davidson Inc. is proving that American manufacturing can succeed in the 21st century, according to CEO Keith Wandell.

The iconic Milwaukee-based motorcycle manufacturer has transformed significantly in its 110 years in business, but perhaps not as rapidly as in the five years since its last major anniversary celebration.

Several years ago, critics were ringing the death knell for Harley-Davidson, saying it would die off with its core ridership of aging white men. But data the company releasedâ;€¦;

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