Summerfest hires new vendor to manage retail store
Milwaukee World Festival Inc., parent company of Summerfest, has chosen a new vendor to manage the Summerfest Store, according to a news release.
The Specialized Marketing Group Inc., based in Skokie, Ill., will manage the store starting this year, the release said. TSMGI replaces Express Promotions as the store vendor.
TSMGI also manages merchandise for the Summerfest Rock Ã¢;Â€Â™n Sole Run.
Vice president Dan Elias, who leads TSMGIÃ¢;Â€Â™s Milwaukee office, is a previous Express Promotions vice presidentÃ¢;Â€Â¦;