First Business

March 28, 2013

Pepsi replaces Coke as Road America soft-drink purveyor

Pepsi Cola will replace Coca-Cola as Road Americaâ;€™s exclusive provider of carbonated beverages and some non-carbonated beverages served at the Elkhart Lake race track.

Road America and Lakeside Pepsi Cola, Sheboygan Falls, announced Tuesday a five-year partnership. Terms were not disclosed.

Lakeside Pepsi Cola brands that will be sold at Road America include Pepsi, Diet Pepsi, Mountain Dew, Sierra Mist, Gatorade, Rockstar, Lipton Tea, Ocean Spray Juice Drinks, Aquafina Water, Starbucks Iced Coffeeâ;€¦;

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