March 29, 2013

Miller High Life strikes deal to remain 'official beer of bowling'

Miller High Life has struck an agreement to remain the â;€Âoe;official beer of bowling,â;€Â; according to a Thursday press release from Strike Ten Entertainment, the bowling industryâ;€™s marketing and sponsorship arm.

The 2-year deal includes the ability to serve Miller High Life in bowling centers nationwide. It also includes special point of sale items, prominent signage in more than 2,100 Strike Ten bowling centers and making High Life the major sponsor of several marquee bowling-industry events, tradeâ;€¦;

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