First Business

September 27, 2013

Leinenkugel's shandy line leads craft beer growth in 2013

Fruit-flavored beers have ruled the craft beer kingdom this year.

Craft beer is the fastest-growing segment of the brewing industry, and right now Chippewa Falls-based Jacob Leinenkugel Brewing Co. is seeing the most growth among the major national craft brands with its Leinenkugelâ;€™s shandy line.

The line that includes Summer Shandy, Lemon Berry Shandy and Orange Shandy has represented nearly 10 percent of the case volume growth among the major craft beers year-to-date, according to Nielsen dataâ;€¦;

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