February 06, 2013

Inside Wisconsin: Finding Wisconsin is becoming easier for investors, technology scouts

One of my favorite pop quizzes for people outside Wisconsin, especially those who understand the tech-based economy, is to ask them to name the nationÂ’;s top five academic research universities. The answers invariably include the likes of Stanford, Yale and Harvard, but rarely does anyone outside the Midwest guess that UW-Madison is perennially on the list. Wisconsin is known for the Green Bay Packers, beer and cheese Â-; all great things to be known for Â-; but weÂ’;re still building the brand when it comes to technology.

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