First Business

August 31, 2013

Harley-Davidson riders trading up for 2014 Project Rushmore bikes

Jerry Clark rode to Milwaukee from Tucson, Ariz., this week on his 2012 Harley-Davidson motorcycle. Heâ;€™ll leave as the owner of a brand new 2014 CVO Limited.

Clark, 68, is one of the first to own a new hog from the 2014 model lineup Milwaukee-based Harley-Davidson Inc. (NYSE: HOG) unveiled in early August. Even though Clarkâ;€™s bike wasnâ;€™t yet two years old, he felt the upgrades in the 2014 editions warranted trading up.â;€Âoe;I was so impressed,â;€Â; Clark said Thursday afternoon as he examinedâ;€¦;

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