First Business

September 19, 2013

Early promotions, slow growth expected for holiday shopping season

An early prediction for the holiday shopping season isnâ;€™t showing the kind of robust growth retailers hope for.

ShopperTrak, a retail research firm based in Chicago, is predicting retail sales to grow 2.4 percent in November and December, less than last yearâ;€™s growth of 3 percent. But it expects shopper traffic to drop 1.4 percent.

The predictions are important to retailers such as Menomonee Falls-based Kohlâ;€™s Corp. and Milwaukee-based Bon-Ton Stores Inc. Both companies could use a standoutâ;€¦;

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