Channel 4's 10 p.m. news wins key demographic
After the 10 p.m. newscast on WTMJ-TV (Channel 4) finished second in the overall February ratings sweeps, executives at the Milwaukee NBC station were pleased to see the newscast won the crucial 25-to-54-year-old audience demographic in that time slot.
Advertisers typically base commercial-buying decisions on audience-size measures of age and gender. WISN-TV (Channel 12) won the total-household ratings, which are released earlier than the new demographic breakouts.
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