First Business

Winning Beyond Price in Today's Price-Driven Economy

Our daunting recession has elevated price to a high, if not the highest, place in customers’ purchasing criteria. Even once-loyal customers are shopping for better pricing or exiting the market. If you can’t be your industry’s version of Walmart, how can you profitably grow your customer base in today’s economy? Kay Plantes will give you a new lens on your market and take-away ideas for building stronger financial performance. Kay’s insights are also pertinent to non-profits who face declining donations.

Kay Plantes is an MIT-trained economist, strategy consultant, and co-author of Beyond Price: Differentiate Your Company in Ways that Really Matter (Greenleaf Book Group, 2009). Kay writes a monthly strategy column for the the Capital Region Business Journal and theNew Progressives column for Madison Magazine. Plantes Company, located in Madison, Wisconsin, will soon celebrate 20 years of helping companies to thrive.

Information on Kay’s book
Kay’s blog on business model innovation

Details

Seminar
Winning Beyond Price in Today's Price-Driven Economy
Date
Wednesday, March 4, 2009
Location
Monona Terrace
1 John Nolen Dr.
Madison,
Cost
Free to the Madison area business community. Sponsored by First Business Bank.
Parking
An event reminder and parking pass will be e-mailed to registrants the week of the seminar.
Registration Deadline
February 25, 2009