First Business

Using Customer Insights to Build Competitive Advantage

All businesses depend on customers for their long-term health, but many do not use customer experiences to measure success, identify growth opportunities or optimize brand strategy relative to the competition. At our February seminar, Monika Wingate will offer five simple approaches to identifying critical customer insights, along with a roadmap on how to translate those insights into winning growth strategies.

Monika Wingate has over 15 years experience in customer insight and brand strategy. Her company, Fountainhead Brand Consulting, uncovers and applies critical consumer insights that help identify new markets, develop products, optimize positioning and build loyalty. Current and past clients include both large established companies like Sub-Zero, Lands’ End, and CUNA Mutual Group as well as smaller consumer and B-to-B brands like teraswhey, Playtpus and Sonic Foundry.

Ms. Wingate received her M.S. in Marketing at the University of Wisconsin-Madison in 1995 and has remained actively involved in the business school. She was the Director of the A.C. Nielsen Center for Marketing Research from 2004-2007 and currently teaches a seminar in Dynamic Market Intelligence for the Fluno Center for Executive Education.

This event is sponsored by First Business Bank and offered at no cost to our clients and invited guests. Seating is limited with preference provided to First Business clients.

Details

Seminar
Using Customer Insights to Build Competitive Advantage
Date
Wednesday, February 6, 2013
Location
Monona Terrace
One John Nolen Dr.
Madison, WI
Cost
This event is sponsored by First Business Bank and offered at no cost to our clients and invited guests. Seating is limited with preference provided to First Business clients.
Registration Deadline
January 30, 2013