January 13, 2010

W. Kent Lorenz Joins First Business Bank Milwaukee Board of Directors

MILWAUKEE, WI, January 13, 2010 - First Business Bank - Milwaukee announced today that W. Kent Lorenz has joined its Board of Directors. First Business Bank - Milwaukee is a part of First Business Financial Services, Inc. (NASDAQ:FBIZ).

Kent Lorenz is President of the Midwest Region of Ellison Technologies, a provider of advanced machining and robotic automation solutions to North American metal-cutting manufacturers and their global affiliates. Kent currently serves on their Executive Committee with additional responsibilities for strategic planning, marketing, IT, and the spare parts division. He is a current member of the Wisconsin Chapter of YPO (Young Presidents’ Organization) and serves as an Elder at the Jerusalem Presbyterian Church. He is past Chairman of the American Machine Tool Distributors’ Association (AMTDA), past President of the Pewaukee Woods Owner’s Association, and past member of the Pewaukee Lake Citizens Advisory Committee. Kent is also the Owner/Partner of DKR Investors LLC. He graduated from the University of Wisconsin - Madison with a degree in Engineering Mechanics.

"We’re pleased to have Kent join our board. His expertise complements that of our existing First Business Bank Board of Directors and builds upon the resources we offer our clients and staff." stated Dave Vetta, President & CEO of First Business Bank - Milwaukee.

About First Business Bank - Milwaukee
First Business Bank - Milwaukee was established in 2000 to provide a full range of commercial banking services to Milwaukee-area businesses and business people. It is chartered as a unit bank with a CEO, not a branch president, and a board of directors rather than an advisory board. This structure allows it to understand Milwaukee-area businesses and respond quickly and proactively to their needs. For additional information, visit www.firstbusiness.com or call 262-792-1400.
About First Business Financial Services, Inc.

First Business Financial Services, Inc. (Nasdaq:FBIZ) is a Wisconsin-based bank holding company, focused on the unique needs of businesses, business executives, and high net worth individuals. First Business offers commercial banking, specialty finance, and private wealth management solutions, and because of its niche focus, is able to provide its clients with unmatched expertise, accessibility, and responsiveness. For additional information, visit www.firstbusiness.com or call (608) 238-8008.

The First Business Financial Services, Inc. logo is available at http://www.firstbusiness.com/logo

Forward-Looking Statements
This press release contains forward-looking statements that reflect the Corporation's plans, estimates and beliefs. When used in this press release, the words "anticipate," "believe," "estimate," "expect," "objective" and similar expressions and verbs in the future tense are intended to identify forward-looking statements. The statements contained in this press release involve or may involve certain assumptions, risks, and uncertainties, many of which are beyond the Corporation's control, which could cause actual results to differ materially from those discussed in the forward-looking statements. The forward-looking statements included in this press release are only made as of the date hereof, and the Corporation undertakes no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances. In addition to the assumptions and other factors referenced specifically in connection with such statements, the factors described in "Item 1A. Risk Factors" in our Annual Report on Form 10-K and the following factors could impact the business and financial prospects of the Corporation: general economic conditions; legislative and regulatory initiatives; increased competition and other effects of deregulation and consolidation of the financial services industry; monetary and fiscal policies of the federal government; deposit flows; disintermediation; the cost and availability of funds; general market rates of interest; interest rates or investment returns on competing investments; demand for loan products; demand for financial services; changes in accounting policies or guidelines; general economic developments; acts of terrorism and developments in the war on terrorism; and changes in the quality or composition of loan and investment portfolios.

Jodie Johnson
AVP - Marketing
First Business Financial Services