May 01, 2003

UW Credit Union and First Business Bank Partner to Offer Trust Services

MADISON, May 2003 - UW Credit Union and First Business Trust & Investments, a division of First Business Bank, have joined together to offer trust and investment services to credit union members. First Business Bank has received permission from the regulatory authorities to open a limited service branch in the UW Credit Union building located at 3500 University Avenue in Madison. The UW Credit Union, in response to members’ requests, is now able to offer sophisticated investment, trust, and estate planning and settlement services. The Wisconsin Department of Financial Institution’s recent approval of the branch office at the credit union location is the first of its kind in the state, and possibly the first in the country.

Maggie Hertz, UW Credit Union President & CEO, notes, "We share a common mission: to help our members succeed by providing a full complement of trust and investment services to help them achieve their financial goals. Few credit unions anywhere offer this level of trust and asset management capability."

Joan Burke, President, First Business Trust & Investments, says, "We’re pleased to have the opportunity to partner with the UW Credit Union and serve their membership by offering responsive and unbiased solutions to meet their needs. Our full trust service offerings, and non-proprietary approach to investment management, were key requirements in the credit union’s discussion with us."

Ms. Hertz continues, "We were searching for a high quality service provider and business partner. First Business Bank has the experienced trust staff and the reputation for high quality service we were looking for. They are a good fit because we don’t compete for business and they understand our culture because a large percentage of their customers are nonprofit organizations.
We’re excited that UW Credit Union members can now have their trusts and estates managed by some of the most successful professionals in the business."

Founded on September 29, 1931, UW Credit Union ( offers an array of financial services including mortgages, investment products, checking, savings, and consumer loans. Convenience services such as Web Branch, Touch Tone Teller automated phone service, direct deposit, automatic transfers, and ATMs allow members to access their accounts from almost anywhere in the world. UW Credit Union, as a cooperative, not-for-profit financial institution, is the second largest credit union in Wisconsin, with combined assets totaling more than $650 million and serving more than 90,000 members. Headquartered in Madison, Wisconsin, UW Credit Union has six locations in the Madison area, as well as branches in Milwaukee, Green Bay, and Whitewater.

About First Business Bank First Business Bank was established by business owners and investors in 1990 to specialize in quality business banking for the local business community. First Business Bank offers a full line of deposit and loan products for businesses and business owners, including cash management products, Internet banking, retirement plans/investment management services/trustee services, asset-based lending, and leasing. For additional information, call 608-238-8008 or visit

About First Business Trust and Investment Services First Business Trust & Investments, a division of First Business Bank, serves the trust and investment needs of businesses, not for profit organizations, and individuals, offering a full line of products and services including qualified retirements plans, investment management services, and full trustee services.
About First Business Financial Services, Inc.

First Business Financial Services, Inc. (Nasdaq:FBIZ) is a Wisconsin-based bank holding company, focused on the unique needs of businesses, business executives, and high net worth individuals. First Business offers commercial banking, specialty finance, and private wealth management solutions, and because of its niche focus, is able to provide its clients with unmatched expertise, accessibility, and responsiveness. For additional information, visit or call (608) 238-8008.

The First Business Financial Services, Inc. logo is available at

Forward-Looking Statements
This press release contains forward-looking statements that reflect the Corporation's plans, estimates and beliefs. When used in this press release, the words "anticipate," "believe," "estimate," "expect," "objective" and similar expressions and verbs in the future tense are intended to identify forward-looking statements. The statements contained in this press release involve or may involve certain assumptions, risks, and uncertainties, many of which are beyond the Corporation's control, which could cause actual results to differ materially from those discussed in the forward-looking statements. The forward-looking statements included in this press release are only made as of the date hereof, and the Corporation undertakes no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances. In addition to the assumptions and other factors referenced specifically in connection with such statements, the factors described in "Item 1A. Risk Factors" in our Annual Report on Form 10-K and the following factors could impact the business and financial prospects of the Corporation: general economic conditions; legislative and regulatory initiatives; increased competition and other effects of deregulation and consolidation of the financial services industry; monetary and fiscal policies of the federal government; deposit flows; disintermediation; the cost and availability of funds; general market rates of interest; interest rates or investment returns on competing investments; demand for loan products; demand for financial services; changes in accounting policies or guidelines; general economic developments; acts of terrorism and developments in the war on terrorism; and changes in the quality or composition of loan and investment portfolios.

Jodie Johnson
Assistant Vice President - Marketing
First Business Financial Services, Inc.
(608) 232-5910