June 24, 2008

Tim Beno Joins First Business Bank - Northeast

First Business Bank - Northeast, part of First Business Financial Services, Inc. (NASDAQ:FBIZ), announced today that Tim Beno has joined the company as Market President for Green Bay.

Tim brings over 16 years of commercial banking experience to First Business. Tim was previously Vice President and Commercial Banking Manager for Bank Mutual (Former First Northern Bank) in Green Bay, managing seven employees and responsible for all commercial banking activity in 22 locations. Prior to that, Tim was at Associated Bank and Firstar Bank in Green Bay. Tim is a graduate of Northern Illinois University, and lives in Ledgeview with his wife and son. Tim is an elected official and has been Supervisor for the Town of Ledgeview since 2003. He is past Director of Big Brothers Big Sisters of Northeast Wisconsin.

"We’re excited to have Tim join our team. I’ve admired Tim’s work in the industry for years. He has a strong background in commercial banking, which adds to our current team of experienced business bankers in Appleton and Oshkosh. He’s known for strong client relations and community involvement. This fits nicely with the culture we have at First Business," stated Mickey Noone, President - Northeast Region, First Business Bank.

About First Business Bank - Northeast First Business Bank - Northeast is headquartered at 3913 W. Prospect Avenue in Appleton. In addition to offering commercial loan products, First Business Bank - Northeast offers a full line of deposit, investment, and equipment finance products through its affiliates First Business Bank - Madison and First Business Trust & Investments, including remote deposit, treasury management products, Internet banking, retirement plans, investment management services, trust services, asset-based lending, and equipment finance and leasing. For additional information, visit the bank’s Website or call 920-734-1800.
About First Business Financial Services, Inc.

First Business Financial Services, Inc. (Nasdaq:FBIZ) is a Wisconsin-based bank holding company, focused on the unique needs of businesses, business executives, and high net worth individuals. First Business offers commercial banking, specialty finance, and private wealth management solutions, and because of its niche focus, is able to provide its clients with unmatched expertise, accessibility, and responsiveness. For additional information, visit www.firstbusiness.com or call (608) 238-8008.

The First Business Financial Services, Inc. logo is available at http://www.firstbusiness.com/logo

Forward-Looking Statements
This press release contains forward-looking statements that reflect the Corporation's plans, estimates and beliefs. When used in this press release, the words "anticipate," "believe," "estimate," "expect," "objective" and similar expressions and verbs in the future tense are intended to identify forward-looking statements. The statements contained in this press release involve or may involve certain assumptions, risks, and uncertainties, many of which are beyond the Corporation's control, which could cause actual results to differ materially from those discussed in the forward-looking statements. The forward-looking statements included in this press release are only made as of the date hereof, and the Corporation undertakes no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances. In addition to the assumptions and other factors referenced specifically in connection with such statements, the factors described in "Item 1A. Risk Factors" in our Annual Report on Form 10-K and the following factors could impact the business and financial prospects of the Corporation: general economic conditions; legislative and regulatory initiatives; increased competition and other effects of deregulation and consolidation of the financial services industry; monetary and fiscal policies of the federal government; deposit flows; disintermediation; the cost and availability of funds; general market rates of interest; interest rates or investment returns on competing investments; demand for loan products; demand for financial services; changes in accounting policies or guidelines; general economic developments; acts of terrorism and developments in the war on terrorism; and changes in the quality or composition of loan and investment portfolios.

Jodie Johnson
Assistant Vice President - Marketing
First Business Financial Services, Inc.
(608) 232-5910