June 28, 2007

Photo Release -- First Business Bank - Madison Announces Promotion

MADISON, Wis., June 28, 2007 (PRIME NEWSWIRE) -- First Business Bank - Madison, part of First Business Financial Services, Inc. (Nasdaq:FBIZ), announced today that Mark Meloy has been promoted to CEO. Mark previously held the position of President, and will also retain that title.

A photo accompanying this release is available here.

Mark has 25 years of banking experience, including specialized work in commercial lending as well as in mergers and acquisitions. Mark is originally from Platteville, Wisconsin, and is a graduate of Loras College in Dubuque, Iowa, where he received his B.S. in Finance. He is also a graduate of the Prochnow Graduate School of Banking at the University of Wisconsin, Madison. He joined First Business in 2000 and has had various responsibilities during his tenure, including President of First Business Bank - Milwaukee. Mark is active in the community, having been involved with March of Dimes at the state and national levels. He currently serves on the board of directors of two non-profits and the finance committee of a third. He is also a member of the Madison Rotary Club.

About First Business Bank - Madison First Business Bank was established by area business owners and investors in 1990 to specialize in quality business banking for the local business community. First Business Bank offers a full line of financial services for businesses and business owners, including: commercial loans, cash management products and remote deposit, Internet banking, retirement plans/investment management services/trustee services, asset based lending, and equipment leasing.
About First Business Financial Services, Inc.

First Business Financial Services, Inc. (Nasdaq:FBIZ) is a Wisconsin-based bank holding company, focused on the unique needs of businesses, business executives, and high net worth individuals. First Business offers commercial banking, specialty finance, and private wealth management solutions, and because of its niche focus, is able to provide its clients with unmatched expertise, accessibility, and responsiveness. For additional information, visit www.firstbusiness.com or call (608) 238-8008.

The First Business Financial Services, Inc. logo is available at http://www.firstbusiness.com/logo

Forward-Looking Statements
This press release contains forward-looking statements that reflect the Corporation's plans, estimates and beliefs. When used in this press release, the words "anticipate," "believe," "estimate," "expect," "objective" and similar expressions and verbs in the future tense are intended to identify forward-looking statements. The statements contained in this press release involve or may involve certain assumptions, risks, and uncertainties, many of which are beyond the Corporation's control, which could cause actual results to differ materially from those discussed in the forward-looking statements. The forward-looking statements included in this press release are only made as of the date hereof, and the Corporation undertakes no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances. In addition to the assumptions and other factors referenced specifically in connection with such statements, the factors described in "Item 1A. Risk Factors" in our Annual Report on Form 10-K and the following factors could impact the business and financial prospects of the Corporation: general economic conditions; legislative and regulatory initiatives; increased competition and other effects of deregulation and consolidation of the financial services industry; monetary and fiscal policies of the federal government; deposit flows; disintermediation; the cost and availability of funds; general market rates of interest; interest rates or investment returns on competing investments; demand for loan products; demand for financial services; changes in accounting policies or guidelines; general economic developments; acts of terrorism and developments in the war on terrorism; and changes in the quality or composition of loan and investment portfolios.

Jodie Johnson
Assistant Vice President - Marketing
First Business Financial Services, Inc.
(608) 232-5910