First Business

February 23, 2007

Photo Release -- Dave Vetta Joins First Business Bank - Milwaukee as President and CEO

MILWAUKEE, Feb. 23, 2007 (PRIME NEWSWIRE) -- First Business Bank - Milwaukee announced today that Dave Vetta has joined the firm as President and CEO. Dave has over 30 years of experience in the investment and banking industry. Prior to joining First Business Bank - Milwaukee, he was Managing Director at Fifth Third Bank and Managing Director at JP Morgan Asset Management, where he was a member of the investment and management committees.

A photo accompanying this release is available here.

"We are very excited to have Dave lead our team," stated John Silseth, Chairman. "Dave has deep roots in the community, both in his professional and personal life. He’s passionate about Greater Milwaukee area businesses and the issues they face. He’s an engaging individual, who fits the First Business culture very well. He’s entrepreneurial and competitive, and gives back to the community."

Dave’s broad background includes commercial and consumer lending, private banking, investment management, and sales management, including providing financial solutions to businesses and individuals. He is a Certified Financial Planner, and holds an MBA from the University of Wisconsin - Whitewater and a BS from Carroll College. In addition, Dave has taken advanced studies at Northwestern University and University of Virginia, Darden School of Business.

Dave is a native of Waukesha and Whitefish Bay. He is active in United Way of Milwaukee and is a member of the investment committee. Dave serves on the Board of Trustees for Carroll College and is a member of the Carroll College Hall of Fame.

About First Business Bank - Milwaukee First Business Bank - Milwaukee was established in 2000 to provide a full range of commercial banking services to Greater Milwaukee-area businesses and business people. We are chartered as a unit bank with a CEO, not a branch president, and a board of directors rather than an advisory board. This structure allows us to understand Greater Milwaukee-area businesses and respond quickly and proactively to meet their needs. First Business Bank - Milwaukee is a part of First Business Financial Services, Inc. (Nasdaq:FBIZ).

About First Business Financial Services, Inc.

First Business Financial Services (Nasdaq:FBIZ) is a $1.3 billion Wisconsin-based bank holding company that specializes in focused financial solutions for businesses, key executives, and high net worth individuals through its operating companies. Its companies include: First Business Bank - Madison; First Business Bank - Milwaukee; First Business Bank - Northeast; First Business Trust & Investments; First Business Equipment Finance, LLC; and First Business Capital Corp. For additional information, visit www.firstbusiness.com or call (608) 238-8008.

The First Business Financial Services, Inc. logo is available at http://www.firstbusiness.com/logo

Forward-Looking Statements
This press release contains forward-looking statements that reflect the Corporation's plans, estimates and beliefs. When used in this press release, the words "anticipate," "believe," "estimate," "expect," "objective" and similar expressions and verbs in the future tense are intended to identify forward-looking statements. The statements contained in this press release involve or may involve certain assumptions, risks, and uncertainties, many of which are beyond the Corporation's control, which could cause actual results to differ materially from those discussed in the forward-looking statements. The forward-looking statements included in this press release are only made as of the date hereof, and the Corporation undertakes no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances. In addition to the assumptions and other factors referenced specifically in connection with such statements, the factors described in "Item 1A. Risk Factors" in our Annual Report on Form 10-K and the following factors could impact the business and financial prospects of the Corporation: general economic conditions; legislative and regulatory initiatives; increased competition and other effects of deregulation and consolidation of the financial services industry; monetary and fiscal policies of the federal government; deposit flows; disintermediation; the cost and availability of funds; general market rates of interest; interest rates or investment returns on competing investments; demand for loan products; demand for financial services; changes in accounting policies or guidelines; general economic developments; acts of terrorism and developments in the war on terrorism; and changes in the quality or composition of loan and investment portfolios.

Contact:
Jodie Johnson
Assistant Vice President - Marketing
First Business Financial Services, Inc.
(608) 232-5910
Email