July 30, 2010

Lynn Sigfred of First Business Bank-Milwaukee Earns Certified Treasury Professional Designation

MILWAUKEE, WI, July 30, 2010 - First Business Bank-Milwaukee announced today that Lynn Sigfred has been granted the highly regarded designation of Certified Treasury Professional® (CTP) by the Association for Financial Professionals® (AFP). First Business Bank-Milwaukee is a part of First Business Financial Services, Inc. (NASDAQ: FBIZ).

Lynn has more than 20 years of customer service, sales, and management experience. In addition, she has over four years of experience in the financial services industry. She is a graduate of the University of Wisconsin - Madison where she earned a Bachelor’s degree. Lynn completed her Master of Business Administration through Keller Graduate School of Management. She is a board member for the Women’s Council of the Metropolitan Builders Association. Lynn is a member of the National Association of Women in Construction, and also serves as an Allocation Panel member for the United Way.

By successfully meeting rigorous examination requirements, Lynn has joined a community of over 18,000 finance professionals worldwide who have earned this distinguished certification. In doing so, Ms. Sigfred brings the highest level of expertise and distinction to First Business Bank-Milwaukee.

Recognizing the unique skills and special knowledge required of treasury and finance professionals, AFP implemented this certification program in 1986. The comprehensive body of knowledge and the certification exam are periodically reviewed, updated, and expanded by an AFP appointed committee of corporate and banking experts to reflect the on-going changes within the finance profession. In addition to meeting the program’s education and experience requirements, those awarded the CTP designation agree to complete a minimum of 36 hours of continuing professional education in treasury, cash management, and accounting every three years.

About the Association for Financial Professionals®
The Association for Financial Professionals serves more than 16,000 individual members throughout all stages of their careers in treasury and financial management. Headquartered in Bethesda, MD, AFP provides professional certification, continuing education, research, development of industry standards, financial tools and publications, training and career development, and representation to legislators and regulators. AFP’s global reach includes AFP of Canada, a Toronto-based membership organization; and gtnews, a London-based, online resource for the treasury and finance community.

About First Business Bank - Milwaukee
First Business Bank - Milwaukee was established in 2000 to provide a full range of commercial banking services to Milwaukee-area businesses and business people. It is chartered as a unit bank with a CEO, not a branch president, and a board of directors rather than an advisory board. This structure allows it to understand Milwaukee-area businesses and respond quickly and proactively to their needs. For additional information, visit www.firstbusiness.com or call 262-792-1400.

About First Business Financial Services, Inc.

First Business Financial Services (Nasdaq:FBIZ) is a $1.3 billion Wisconsin-based bank holding company that specializes in focused financial solutions for businesses, key executives, and high net worth individuals through its operating companies. Its companies include: First Business Bank - Madison; First Business Bank - Milwaukee; First Business Bank - Northeast; First Business Trust & Investments; First Business Equipment Finance, LLC; and First Business Capital Corp. For additional information, visit www.firstbusiness.com or call (608) 238-8008.

The First Business Financial Services, Inc. logo is available at http://www.firstbusiness.com/logo

Contact:
Kelley Dixon
Marketing & Events Coordinator
First Business Financial Services, Inc.
262-792-1400
Email