August 02, 2010

Larry Sobal Joins First Business Bank Northeast Board of Directors

APPLETON, WI - August 2, 2010 - First Business Bank - Northeast, part of First Business Financial Services, Inc. (NASDAQ:FBIZ), announced today that Larry Sobal joined its Board of Directors.

Larry Sobal is CEO of Appleton Cardiology Associates, Wisconsin’s largest independent cardiovascular provider. He has been involved in the healthcare industry for 30 years as CEO or senior executive in a variety of health systems and consulting firms. Aside from focusing on the Appleton Cardiology’s growth and development, Mr. Sobal is actively promoting employer-based wellness programs as the CEO spokesperson for Well Cities-Fox Cities. One of its initiatives is to encourage local employers to become more aggressive in improving the health status of their insured populations by utilizing biometric based benefit plans.

Mr. Sobal is a featured speaker at various healthcare industry events, writes a regular column on healthcare for the Post Crescent newspaper as well as frequently contributing to other business journals regarding healthcare topics. His academic background includes a Master of Business Administration from Washington University in St. Louis and a Master of Health Science in Health Administration & Planning from the Washington University Medical School.

About First Business Bank - Northeast
First Business Bank - Northeast is headquartered at 3913 W. Prospect Avenue in Appleton. In addition to offering commercial loan products, First Business Bank - Northeast offers a full line of deposit, investment, and equipment finance products through its affiliates First Business Bank - Madison and First Business Trust & Investments. Among these products are: remote deposit, treasury management, Internet banking, retirement plans, investment management services, trust services, asset-based lending, and equipment finance and leasing. For additional information, visit or call 920-734-1800.

About First Business Financial Services, Inc.

First Business Financial Services (Nasdaq:FBIZ) is a $1.3 billion Wisconsin-based bank holding company that specializes in focused financial solutions for businesses, key executives, and high net worth individuals through its operating companies. Its companies include: First Business Bank - Madison; First Business Bank - Milwaukee; First Business Bank - Northeast; First Business Trust & Investments; First Business Equipment Finance, LLC; and First Business Capital Corp. For additional information, visit or call (608) 238-8008.

The First Business Financial Services, Inc. logo is available at

Kelley Dixon
Marketing & Events Coordinator
First Business Financial Services, Inc.