January 16, 2004

Jan Eddy Named Chairperson of the Board of First Business Bank

MADISON, January 16, 2004 - First Business Bank announced today that Jan Eddy has been elected Chairperson of the Board. She is President and CEO of Wingra Technologies and currently serves on First Business Financial Services’ Board of Directors.

Eddy has deep roots in the local business community. Besides her current role as President and CEO of Wingra Technologies, she has served as President, CEO and Chairman of Office Solutions Incorporated; Application Development Manager of Lands’ End Direct Merchants; and Systems Analyst, Project Leader, and Programmer for the State of Wisconsin.

In addition to her newly elected role, Jan serves as Director of First Business Financial Services, Inc., DEMCO, and FirstLogic. She is on the Board of Directors of the Wisconsin Technology Council, and Meriter Retirement Services, and is an Advisory Board Member for the Weinert Applied Ventures in Entrepreneurship Program of UW-Madison and the Dane County Economic Strategies Group.

About First Business Bank First Business Bank was established by business owners and investors in 1990 to specialize in quality business banking for the local business community. First Business Bank offers a full line of deposit and loan products for businesses and business owners, including cash management products, Internet banking, retirement plans/investment management services/trustee services, asset-based lending, and leasing.
About First Business Financial Services, Inc.

First Business Financial Services, Inc. (Nasdaq:FBIZ) is a Wisconsin-based bank holding company, focused on the unique needs of businesses, business executives, and high net worth individuals. First Business offers commercial banking, specialty finance, and private wealth management solutions, and because of its niche focus, is able to provide its clients with unmatched expertise, accessibility, and responsiveness. For additional information, visit www.firstbusiness.com or call (608) 238-8008.

The First Business Financial Services, Inc. logo is available at http://www.firstbusiness.com/logo

Forward-Looking Statements
This press release contains forward-looking statements that reflect the Corporation's plans, estimates and beliefs. When used in this press release, the words "anticipate," "believe," "estimate," "expect," "objective" and similar expressions and verbs in the future tense are intended to identify forward-looking statements. The statements contained in this press release involve or may involve certain assumptions, risks, and uncertainties, many of which are beyond the Corporation's control, which could cause actual results to differ materially from those discussed in the forward-looking statements. The forward-looking statements included in this press release are only made as of the date hereof, and the Corporation undertakes no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances. In addition to the assumptions and other factors referenced specifically in connection with such statements, the factors described in "Item 1A. Risk Factors" in our Annual Report on Form 10-K and the following factors could impact the business and financial prospects of the Corporation: general economic conditions; legislative and regulatory initiatives; increased competition and other effects of deregulation and consolidation of the financial services industry; monetary and fiscal policies of the federal government; deposit flows; disintermediation; the cost and availability of funds; general market rates of interest; interest rates or investment returns on competing investments; demand for loan products; demand for financial services; changes in accounting policies or guidelines; general economic developments; acts of terrorism and developments in the war on terrorism; and changes in the quality or composition of loan and investment portfolios.

Contact:
Jodie Johnson
Assistant Vice President - Marketing
First Business Financial Services, Inc.
(608) 232-5910
Email