December 22, 2003

First Business Trust & Investments Names Dave Shaw as Vice President

MADISON, December 22, 2003 - First Business Trust & Investments, a division of First Business Bank, is pleased to announce Dave Shaw has joined the staff as Vice President.
Shaw has more than 10 years experience in personal financial services. Prior to joining First Business, he was Vice President of Investments at Merrill Lynch. He also spent 9 years with Alliant Energy of Madison in various executive capacities.

Shaw is an active community member, serving not for profit organizations in numerous leadership positions. He is very involved in youth sports programs, acting as a volunteer coach as well as officiating basketball for the NCAA and the WIAA for more than 20 years.

"I am very excited to join the First Business team," stated Shaw. "The financial and wealth management services they provide are of the highest quality and their focus on meeting client long term needs is second to none."

"Dave brings to First Business Trust & Investments great knowledge and experience in serving client’s investment needs," stated Joan Burke, President. "He is a person of integrity, who is highly thought of within the community. We are pleased to have Dave join us."

About First Business Trust and Investment Services First Business Trust & Investments, a division of First Business Bank, serves the trust and investment needs of businesses, not for profit organizations, and individuals, offering a full line of products and services including qualified retirements plans, investment management services, and full trustee services.
About First Business Financial Services, Inc.

First Business Financial Services, Inc. (Nasdaq:FBIZ) is a Wisconsin-based bank holding company, focused on the unique needs of businesses, business executives, and high net worth individuals. First Business offers commercial banking, specialty finance, and private wealth management solutions, and because of its niche focus, is able to provide its clients with unmatched expertise, accessibility, and responsiveness. For additional information, visit or call (608) 238-8008.

The First Business Financial Services, Inc. logo is available at

Forward-Looking Statements
This press release contains forward-looking statements that reflect the Corporation's plans, estimates and beliefs. When used in this press release, the words "anticipate," "believe," "estimate," "expect," "objective" and similar expressions and verbs in the future tense are intended to identify forward-looking statements. The statements contained in this press release involve or may involve certain assumptions, risks, and uncertainties, many of which are beyond the Corporation's control, which could cause actual results to differ materially from those discussed in the forward-looking statements. The forward-looking statements included in this press release are only made as of the date hereof, and the Corporation undertakes no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances. In addition to the assumptions and other factors referenced specifically in connection with such statements, the factors described in "Item 1A. Risk Factors" in our Annual Report on Form 10-K and the following factors could impact the business and financial prospects of the Corporation: general economic conditions; legislative and regulatory initiatives; increased competition and other effects of deregulation and consolidation of the financial services industry; monetary and fiscal policies of the federal government; deposit flows; disintermediation; the cost and availability of funds; general market rates of interest; interest rates or investment returns on competing investments; demand for loan products; demand for financial services; changes in accounting policies or guidelines; general economic developments; acts of terrorism and developments in the war on terrorism; and changes in the quality or composition of loan and investment portfolios.

Jodie Johnson
Assistant Vice President - Marketing
First Business Financial Services, Inc.
(608) 232-5910