February 05, 2010

First Business Financial Services, Inc. Promotes Joni Ciula and Brian Spielmann

MADISON, WI, February 5, 2010 - First Business Financial Services, Inc. (NASDAQ: FBIZ) announced today that Joni Ciula has been promoted to Senior Treasury Analyst and that Brian Spielmann has been promoted to Senior Financial Accountant.

Joni joined First Business in 2003. Since then she has held several positions in various entities of the bank including: Loan Support Representative for First Business Financial Services; Collateral Analyst and Field Examiner for First Business Capital Corp; and most recently, Treasury Analyst for First Business Financial Services. Joni is a graduate of the University of Wisconsin - Madison with a Bachelor’s degree in Finance.

Brian has been with First Business since 2006. He is a graduate of Bradley University in Peoria, IL where he earned his Bachelor of Science in Accounting. During his time at Bradley University, Brian served as a Captain of the Varsity Baseball Team. Brian recently passed the CPA exam and is pursuing an MBA from Edgewood College.

About First Business Financial Services, Inc.

First Business Financial Services (Nasdaq:FBIZ) is a $1.3 billion Wisconsin-based bank holding company that specializes in focused financial solutions for businesses, key executives, and high net worth individuals through its operating companies. Its companies include: First Business Bank - Madison; First Business Bank - Milwaukee; First Business Bank - Northeast; First Business Trust & Investments; First Business Equipment Finance, LLC; and First Business Capital Corp. For additional information, visit www.firstbusiness.com or call (608) 238-8008.

The First Business Financial Services, Inc. logo is available at http://www.firstbusiness.com/logo

Kelley Dixon
Marketing Assistant
First Business Financial Services, Inc.