December 03, 2003

First Business Financial Services Elects Jan Eddy to Board of Directors

MADISON, December 03, 2003 - First Business Financial Services, Inc. announced today that Jan Eddy has been elected to its Board of Directors. She is President and CEO of Wingra Technologies and currently serves on the board of First Business Bank.

"I am very excited to have Jan join the First Business Financial Services board," stated Jerry Smith, President and CEO of First Business Financial Services. "I have had the pleasure of serving with her on the bank’s board and have been very impressed with her tremendous insight and ability to leverage from her remarkable business experience. There is no doubt in my mind that the bank has greatly benefited from her involvement, and I look forward to her forthcoming contributions to the parent company, First Business Financial Services."

Eddy has deep roots in the local business community. Besides her current role as President and CEO of Wingra Technologies, she has served as President, CEO and Chairman of Office Solutions Incorporated; Application Development Manager of Lands’ End Direct Merchants; and Systems Analyst, Project Leader, and Programmer for the State of Wisconsin.

In addition to her newly elected role on the board of First Business Financial Services, Jan serves as a Director of First Business Bank, DEMCO, and FirstLogic. She is on the Board of Directors of the Wisconsin Technology Council and Meriter Retirement Services, and is an Advisory Board Member for the Weinert Applied Ventures in Entrepreneurship Program of UW-Madison and the Dane County Economic Strategies Group.

Jan’s growing role in the business community parallels industry trends. According to a 2001 Census of Women Board Directors performed by Catalyst, the number of female board members in Fortune 500 companies is 12.4%, compared to just 8.3% in 1993. The study also noted that smaller companies have a lesser gender representation. Women hold only 8.9% of board seats in Fortune 501-1000 companies. These percentages will likely rise as proactive organizations team up with accomplished businesswomen like Ms. Eddy.

"I accepted the invitation to join the First Business Financial Services board first and foremost because I believe I can leverage my business expertise to make strategic level contributions," stated Eddy. "The fact that I’m a woman provides additional benefits to the extent that good corporate governance requires representation from all stakeholders - owners, customers, employees and the local communities in which First Business Financial Services operates. Women are a significant component of each of these categories and deserve representation at the board level."
About First Business Financial Services, Inc.

First Business Financial Services, Inc. (Nasdaq:FBIZ) is a Wisconsin-based bank holding company, focused on the unique needs of businesses, business executives, and high net worth individuals. First Business offers commercial banking, specialty finance, and private wealth management solutions, and because of its niche focus, is able to provide its clients with unmatched expertise, accessibility, and responsiveness. For additional information, visit or call (608) 238-8008.

The First Business Financial Services, Inc. logo is available at

Forward-Looking Statements
This press release contains forward-looking statements that reflect the Corporation's plans, estimates and beliefs. When used in this press release, the words "anticipate," "believe," "estimate," "expect," "objective" and similar expressions and verbs in the future tense are intended to identify forward-looking statements. The statements contained in this press release involve or may involve certain assumptions, risks, and uncertainties, many of which are beyond the Corporation's control, which could cause actual results to differ materially from those discussed in the forward-looking statements. The forward-looking statements included in this press release are only made as of the date hereof, and the Corporation undertakes no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances. In addition to the assumptions and other factors referenced specifically in connection with such statements, the factors described in "Item 1A. Risk Factors" in our Annual Report on Form 10-K and the following factors could impact the business and financial prospects of the Corporation: general economic conditions; legislative and regulatory initiatives; increased competition and other effects of deregulation and consolidation of the financial services industry; monetary and fiscal policies of the federal government; deposit flows; disintermediation; the cost and availability of funds; general market rates of interest; interest rates or investment returns on competing investments; demand for loan products; demand for financial services; changes in accounting policies or guidelines; general economic developments; acts of terrorism and developments in the war on terrorism; and changes in the quality or composition of loan and investment portfolios.

Jodie Johnson
Assistant Vice President - Marketing
First Business Financial Services, Inc.
(608) 232-5910