November 21, 2011

First Business Capital Corp. Promotes Erick Hefty and Hires Olga Etlicher

MADISON, WI, November 21, 2011 - First Business Capital Corp. (FBCC) announced today that Erick Hefty had been promoted to Vice President - Account Executive and that Olga Etlicher has been hired as a Collateral Analyst . First Business Capital Corp. is a part of First Business Financial Services, Inc. (NASDAQ: FBIZ).

Erick is responsible for managing existing client relationships within First Business Capital Corp. Erick has over twelve years of banking and asset-based lending experience. Prior to joining First Business Capital Corp., Erick had been with our affiliate, First Business Bank. Erick is a graduate of Madison Area Technical College and has an Associate’s degree in Finance and Business Management.

Olga is responsible for working daily with existing clients on loan advances, collateral reporting, and other operational issues. She joined First Business Capital Corp. in 2011 after working as a Client Services Representative for First Business Bank and Trust Administrative Associate for First Business Trust and Investments. Olga earned an MBA from Liberty University in Lynchburg, VA.

About First Business Capital Corp.
First Business Capital Corp. is a leading source of asset-based lending for small- to mid-market companies with credit requirements of $1,000,000 to $7,000,000 and more. It provides revolving lines of credit and term loans for acquisitions, debt restructuring, turnaround situations, debtor-in-possession, confirmation financing, and rapid growth financing. For additional information, visit www.firstbusiness.com or call 608-232-5980.
About First Business Financial Services, Inc.

First Business Financial Services, Inc. (Nasdaq:FBIZ) is a Wisconsin-based bank holding company, focused on the unique needs of businesses, business executives, and high net worth individuals. First Business offers commercial banking, specialty finance, and private wealth management solutions, and because of its niche focus, is able to provide its clients with unmatched expertise, accessibility, and responsiveness. For additional information, visit www.firstbusiness.com or call (608) 238-8008.

The First Business Financial Services, Inc. logo is available at http://www.firstbusiness.com/logo

Contact:
Kelley Dixon
Marketing & Events Coordinator
First Business Financial Services, Inc.
608-232-5774
Email