September 05, 2007

First Business Bank - Northeast Launches Website

First Business Bank - Northeast has launched their website, which is a crucial tool in supporting their cashless business banking model. The success of cashless banking relies on current financial trends and technology, including the ability to transmit transactions electronically using password-protected online banking, and utilizing remote deposit and branch automation capabilities.

First Business Bank - Northeast’s online banking service takes additional precautions to protect clients from fraudulent online activity. Users must enter a company ID and user ID before they are directed to a page that requires them to verify a picture icon and personal phrase as well as enter their password. They also continuously monitor the system to prevent problems that may compromise account security or privacy. Security upgrades are constantly evaluated and implemented to increase the protection of their clients’ information.

In addition to online banking, the website offers a secure email service at no charge. This allows First Business Bank - Northeast to send you encrypted confidential information via email. Users may also electronically send confidential emails to First Business Bank - Northeast to ensure their business is handled quickly and conveniently.

The website serves as a convenient tool and is a resource for clients and potential clients to learn more about the bank, its people, structure and services. Investor Relations and Newsroom sections feature current market information and stock trends as well as the latest news.

About First Business Bank - Northeast First Business Bank - Northeast operates from 601 Oregon Street in Oshkosh and will be opening an Appleton office at Highways 41 and BB in the fall of 2007. In addition to offering commercial loan products, First Business Bank - Northeast offers a full line of deposit, investment, and leasing products through its affiliates First Business Bank - Madison and First Business Trust & Investments, including remote deposit, cash management products, Internet banking, retirement plans, investment management services, trust services, asset-based lending, and equipment finance and leasing.
About First Business Financial Services, Inc.

First Business Financial Services, Inc. (Nasdaq:FBIZ) is a Wisconsin-based bank holding company, focused on the unique needs of businesses, business executives, and high net worth individuals. First Business offers commercial banking, specialty finance, and private wealth management solutions, and because of its niche focus, is able to provide its clients with unmatched expertise, accessibility, and responsiveness. For additional information, visit or call (608) 238-8008.

The First Business Financial Services, Inc. logo is available at

Forward-Looking Statements
This press release contains forward-looking statements that reflect the Corporation's plans, estimates and beliefs. When used in this press release, the words "anticipate," "believe," "estimate," "expect," "objective" and similar expressions and verbs in the future tense are intended to identify forward-looking statements. The statements contained in this press release involve or may involve certain assumptions, risks, and uncertainties, many of which are beyond the Corporation's control, which could cause actual results to differ materially from those discussed in the forward-looking statements. The forward-looking statements included in this press release are only made as of the date hereof, and the Corporation undertakes no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances. In addition to the assumptions and other factors referenced specifically in connection with such statements, the factors described in "Item 1A. Risk Factors" in our Annual Report on Form 10-K and the following factors could impact the business and financial prospects of the Corporation: general economic conditions; legislative and regulatory initiatives; increased competition and other effects of deregulation and consolidation of the financial services industry; monetary and fiscal policies of the federal government; deposit flows; disintermediation; the cost and availability of funds; general market rates of interest; interest rates or investment returns on competing investments; demand for loan products; demand for financial services; changes in accounting policies or guidelines; general economic developments; acts of terrorism and developments in the war on terrorism; and changes in the quality or composition of loan and investment portfolios.

Jodie Johnson
Assistant Vice President - Marketing
First Business Financial Services, Inc.
(608) 232-5910