November 01, 2007

First Business Bank - Northeast Announces its Board

First Business Bank, a business-focused financial institution, has announced the board for their Northeast location. The board is led by Chairman Jerry Smith who is also the Chair of the First Business Financial Services, Inc. Board of Directors. Other members include Michael (Mickey) Noone, President - Northeast Region of First Business Bank; Jeff Kowalik, President of Northcentral Construction Corporation; Corey Chambas, President & CEO of First Business Financial Services, Inc.; and Susan Andrews, President of FirstChoice Insurance Agency of WI, Inc.

"With our business banking resources, we believe we can fill a need in the Northeast market. Our research has shown that we offer the most important qualities businesses are looking for in a banking relationship. The attention and responsiveness we give our clients is coupled with access to top decision makers and a knowledgeable staff," said Jerry Smith, Chairman of the Board and native of Freedom, Wisconsin.

First Business Bank opened an Oshkosh office earlier this year, located at 601 Oregon Street. They plan to open an Appleton office, located at 3913 West Prospect Avenue, later this year. The expansion of their business banking operations which originated in Madison, Wisconsin allows select businesses to take advantage of First Business Bank’s unique cashless business model. This style of banking allows their clients to transmit transactions electronically using password-protected online banking and remote deposit capabilities. It also leverages new technology with branch automation.

Local business owners are responding positively to First Business Bank’s unique business model. "My First Business Bank lender is extremely responsive and respectful of my time. He drives to our office to discuss our lending needs and helped us set up a remote deposit system. He recognizes my priorities as a business owner and makes things simple for me so I can focus on the strategic and day-to-day task of growing my business," said Ron Jankowski, President of Valley Express, LLC.

About First Business Bank - Northeast In addition to offering commercial loan products, First Business Bank - Northeast offers a full line of deposit, investment, and leasing products through its affiliates, First Business Bank - Madison and First Business Trust & Investments. These include remote deposit, cash management products, Internet banking, retirement plans, investment management services, trust services, asset-based lending, and equipment finance and leasing.
About First Business Financial Services, Inc.

First Business Financial Services, Inc. (Nasdaq:FBIZ) is a Wisconsin-based bank holding company, focused on the unique needs of businesses, business executives, and high net worth individuals. First Business offers commercial banking, specialty finance, and private wealth management solutions, and because of its niche focus, is able to provide its clients with unmatched expertise, accessibility, and responsiveness. For additional information, visit or call (608) 238-8008.

The First Business Financial Services, Inc. logo is available at

Forward-Looking Statements
This press release contains forward-looking statements that reflect the Corporation's plans, estimates and beliefs. When used in this press release, the words "anticipate," "believe," "estimate," "expect," "objective" and similar expressions and verbs in the future tense are intended to identify forward-looking statements. The statements contained in this press release involve or may involve certain assumptions, risks, and uncertainties, many of which are beyond the Corporation's control, which could cause actual results to differ materially from those discussed in the forward-looking statements. The forward-looking statements included in this press release are only made as of the date hereof, and the Corporation undertakes no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances. In addition to the assumptions and other factors referenced specifically in connection with such statements, the factors described in "Item 1A. Risk Factors" in our Annual Report on Form 10-K and the following factors could impact the business and financial prospects of the Corporation: general economic conditions; legislative and regulatory initiatives; increased competition and other effects of deregulation and consolidation of the financial services industry; monetary and fiscal policies of the federal government; deposit flows; disintermediation; the cost and availability of funds; general market rates of interest; interest rates or investment returns on competing investments; demand for loan products; demand for financial services; changes in accounting policies or guidelines; general economic developments; acts of terrorism and developments in the war on terrorism; and changes in the quality or composition of loan and investment portfolios.

Jodie Johnson
Assistant Vice President - Marketing
First Business Financial Serivices, Inc.
(608) 232-5910