August 17, 2007

First Business Bank Brings Cashless Banking to Northeast Wisconsin

OSHKOSH, WI - August 17, 2007 - First Business Bank, a business focused financial institution, is opening offices in northeast Wisconsin, bringing with them their unique cashless business model that has already proven to be successful. Their clients transmit transactions electronically using password-protected online banking, remote deposit capabilities, and branch automation. There are several benefits to this style of banking including convenience and lower costs for their clients.

Because of the way First Business Bank is structured, they can leverage the lending power of the entire organization. "We can lend significantly more per client than a typical start-up bank, which is only able to lend about $1 million per client. It’s much more efficient, and that efficiency gets passed along to the client in price," said Mickey Noone, President - Northeast Region.

Clients with multiple needs and who demand a high level of service will benefit the most from First Business Bank?s offerings. Trust services, investment management services, qualified retirement plans, equipment finance and leasing, asset-based lending, commercial lending, and treasury management are the core focus of the First Business family of companies, with total assets in excess of $800 million.

"We have identified small to medium-sized privately held companies as our target market so we can produce the service we think they deserve rather than trying to be everything to everybody," Noone said. Noone also adds this banking format is not a good fit for every business. "The very small and start up businesses, or those with a lot of cash transactions, are typically not a good fit for us as their product and service needs are much different than what we are structured to provide." First Business specifically targets manufacturing, wholesale, distribution, and commercial real estate companies.

About First Business Bank - Northeast First Business Bank - Northeast operates from 601 Oregon Street in Oshkosh and will be opening an Appleton office at Highways 41 and BB in the fall of 2007. In addition to offering commercial loan products, First Business Bank - Northeast offers a full line of deposit, investment, and leasing products through its affiliates First Business Bank - Madison and First Business Trust & Investments, including remote deposit, cash management products, Internet banking, retirement plans, investment management services, trust services, asset-based lending, and equipment finance and leasing.
About First Business Financial Services, Inc.

First Business Financial Services, Inc. (Nasdaq:FBIZ) is a Wisconsin-based bank holding company, focused on the unique needs of businesses, business executives, and high net worth individuals. First Business offers commercial banking, specialty finance, and private wealth management solutions, and because of its niche focus, is able to provide its clients with unmatched expertise, accessibility, and responsiveness. For additional information, visit or call (608) 238-8008.

The First Business Financial Services, Inc. logo is available at

Forward-Looking Statements
This press release contains forward-looking statements that reflect the Corporation's plans, estimates and beliefs. When used in this press release, the words "anticipate," "believe," "estimate," "expect," "objective" and similar expressions and verbs in the future tense are intended to identify forward-looking statements. The statements contained in this press release involve or may involve certain assumptions, risks, and uncertainties, many of which are beyond the Corporation's control, which could cause actual results to differ materially from those discussed in the forward-looking statements. The forward-looking statements included in this press release are only made as of the date hereof, and the Corporation undertakes no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances. In addition to the assumptions and other factors referenced specifically in connection with such statements, the factors described in "Item 1A. Risk Factors" in our Annual Report on Form 10-K and the following factors could impact the business and financial prospects of the Corporation: general economic conditions; legislative and regulatory initiatives; increased competition and other effects of deregulation and consolidation of the financial services industry; monetary and fiscal policies of the federal government; deposit flows; disintermediation; the cost and availability of funds; general market rates of interest; interest rates or investment returns on competing investments; demand for loan products; demand for financial services; changes in accounting policies or guidelines; general economic developments; acts of terrorism and developments in the war on terrorism; and changes in the quality or composition of loan and investment portfolios.

Jodie Johnson
Assistant Vice President - Marketing
First Business Financial Services, Inc.
(608) 232-5910