August 17, 2007

First Business Announces Expansion of its Business Banking Operations

First Business Financial Services, Inc. (NASDAQ: FBIZ) announced the expansion of its business banking operations and the hiring of Michael E. (Mickey) Noone, John Nygaard, Will Deppiesse, Antoine Tines, and Steven Lautenschlager, CFP ®. The company has a location at 601 Oregon Street, Oshkosh, WI and will occupy a second location in a newly constructed building at 3913 West Prospect Avenue in Appleton, WI.

Mickey Noone joins the company as President - Northeast Region. Mickey was previously a Senior Vice President with First National Bank - Fox Valley in Neenah, and prior to that position he was a Vice President of M&I First American Bank in Wausau. He has a Bachelor of Arts Degree in Economics from the University of Wisconsin - Madison. Mickey has volunteered with: Oshkosh Community YMCA, Fox Cities United Way, Oshkosh United Way, Future Neenah, Inc., Fox Cities Chamber of Commerce, Risk Management Association, Oshkosh Chamber of Commerce, Oshkosh Family, Inc., and Wisconsin Family Business Forum.

The company also hired John Nygaard, Will Deppiesse, Antoine Tines, and Steven Lautenschlager, CFP ®. Nygaard has worked in the banking industry for over 15 years specializing in owner-managed businesses and commercial real estate. His title is Vice President - Commercial Lending, First Business Bank. Deppiesse has over eight years of banking experience. His title is also Vice President - Commercial Lending, First Business Bank. Tines has been in the banking and financial services industry for more than a decade. His new title is Treasury Management Officer. Lautenschlager has over 12 years experience in the financial services industry. He joins First Business Trust & Investments as Vice President. Tom Rude will also join the Northeast business development team as Vice President of First Business Equipment Finance.

About First Business Bank - Northeast First Business Bank - Northeast operates from 601 Oregon Street in Oshkosh and will be opening an Appleton office at Highways 41 and BB in the fall of 2007. In addition to offering commercial loan products, First Business Bank - Northeast offers a full line of deposit, investment, and leasing products through its affiliates First Business Bank - Madison and First Business Trust & Investments, including remote deposit, cash management products, Internet banking, retirement plans, investment management services, trust services, asset-based lending, and equipment finance and leasing.

About First Business Financial Services, Inc.

First Business Financial Services (Nasdaq:FBIZ) is a $1.3 billion Wisconsin-based bank holding company that specializes in focused financial solutions for businesses, key executives, and high net worth individuals through its operating companies. Its companies include: First Business Bank - Madison; First Business Bank - Milwaukee; First Business Bank - Northeast; First Business Trust & Investments; First Business Equipment Finance, LLC; and First Business Capital Corp. For additional information, visit www.firstbusiness.com or call (608) 238-8008.

The First Business Financial Services, Inc. logo is available at http://www.firstbusiness.com/logo

Forward-Looking Statements
This press release contains forward-looking statements that reflect the Corporation's plans, estimates and beliefs. When used in this press release, the words "anticipate," "believe," "estimate," "expect," "objective" and similar expressions and verbs in the future tense are intended to identify forward-looking statements. The statements contained in this press release involve or may involve certain assumptions, risks, and uncertainties, many of which are beyond the Corporation's control, which could cause actual results to differ materially from those discussed in the forward-looking statements. The forward-looking statements included in this press release are only made as of the date hereof, and the Corporation undertakes no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances. In addition to the assumptions and other factors referenced specifically in connection with such statements, the factors described in "Item 1A. Risk Factors" in our Annual Report on Form 10-K and the following factors could impact the business and financial prospects of the Corporation: general economic conditions; legislative and regulatory initiatives; increased competition and other effects of deregulation and consolidation of the financial services industry; monetary and fiscal policies of the federal government; deposit flows; disintermediation; the cost and availability of funds; general market rates of interest; interest rates or investment returns on competing investments; demand for loan products; demand for financial services; changes in accounting policies or guidelines; general economic developments; acts of terrorism and developments in the war on terrorism; and changes in the quality or composition of loan and investment portfolios.

Contact:
Jodie Johnson
Assistant Vice President - Marketing
First Business Financial Services, Inc.
(608) 232-5910
Email