January 20, 2010

Emily Bradley of First Business is the recipient of the WI-ACE Presidentís Award

MADISON, WI, January 20, 2010 - First Business Financial Services, Inc. (NASDAQ: FBIZ) announced today that Emily Bradley has been awarded the WI-ACE President’s Award.

Emily has been a member of WI-ACE (Wisconsin Association of Colleges and Employers) since 2005 where she has been part of the conference planning committee since 2006, served as the co-chair in 2008, and chaired the committee in 2009. Emily is currently the President-elect, and will be serving as President of WI-ACE in 2011. The President’s award is one of the most prestigious honors that can be awarded to a WI-ACE member. The award recognizes dedication and excellence in serving the membership of the organization. Emily is a Human Resources (HR) Associate with First Business Financial Services. She is responsible for the organization’s recruiting function and handles basic HR Generalist responsibilities. She recently received her PHR (Professional in Human Resources) certification from the Human Resource Certification Institute. Emily has a Bachelor of Science degree from the University of Wisconsin - La Crosse in Management & Human Resources, with a minor in Psychology. She also received a Master of Science degree from the University of Wisconsin - Madison in Educational Leadership & Policy Analysis (ELPA) with an emphasis in Higher Education. Emily is a member of the national and greater Madison area Society for Human Resource Management (SHRM) chapters and involved with the United Way of Dane County.

About Wisconsin-Association of Colleges and Employers, Inc. (WI-ACE)
Founded in 1964, WI-ACE is an organization of Wisconsin employers and college career related offices, devoted to connecting students and graduates with internship, coop and full-time positions. The WI-ACE mission is to provide an opportunity for employers and career services professionals to share knowledge and ideas that inspire, guide, and promote best practices that effectively connect students and employers. Go to www.wi-ace.org or call 608-785-8515 for details.

About First Business Financial Services, Inc.

First Business Financial Services (Nasdaq:FBIZ) is a $1.3 billion Wisconsin-based bank holding company that specializes in focused financial solutions for businesses, key executives, and high net worth individuals through its operating companies. Its companies include: First Business Bank - Madison; First Business Bank - Milwaukee; First Business Bank - Northeast; First Business Trust & Investments; First Business Equipment Finance, LLC; and First Business Capital Corp. For additional information, visit www.firstbusiness.com or call (608) 238-8008.

The First Business Financial Services, Inc. logo is available at http://www.firstbusiness.com/logo

Contact:
Kelley Dixon
Marketing Assistant
First Business Financial Services, Inc.
608-232-5774
Email