December 16, 2009

Dec 17 at 4pm - Live Northeast WI Economic Webcast at Insight Publications

Event starts December 17 at 4:00 p.m. The First Business Economic Survey of Northeast Wisconsin surveyed business owners on economic indicators critical for decisions in today’s competitive environment. The corresponding First Business Economic Forum will include a brief presentation of the survey results with a panel discussion to follow. Dr. E. Alan Hartman, Professor of Management and Human Resources and Former Dean of the College of Business at the University of Wisconsin-Oshkosh, will present the findings and discuss implications of the 2009 survey. He will identify trends based on what local business owners reported as actual and forecasted: sales revenue, production/operating costs, capital expenditures, profitability, staffing, and wages. He will also cover operating capacity, performance compared to expectations, and business projections. A panel discussion of local business owners moderated by Margaret LeBrun, Co-Publisher & Executive Editor of Insight Publications, will follow. Panelists include: Jack Fischer, AIA Principal Partner Third Coast Consulting, LLC. Mr. Fischer is a Principal Partner of Third Coast Consulting, LLC". As an entrepreneur, world traveler and leader in the construction industry for over 30 years, Jack has diverse business and functional expertise, which brings a tenacious commitment to driving sales, profits and market-share growth for his clients. Jack brings a wealth of experience and expertise as an innovative thinker with broad-based experience in operations, finance and new business development. His proven ability to quickly analyze key business drivers and develop strategies to grow the bottom line serves Third Coast clients well. As former Secretary of Commerce for the State of Wisconsin under the Governor Doyle Administration, Jack has a wealth of contacts and relationships built with political and business leaders across the country and the world. Jack is a high-integrity, energetic leader known for his ability to envision and create successful outcomes in complex situations. Brenda Hicks-Sorensen, CEcD President Fond du Lac County Economic Development Corporation As President of FCEDC, Brenda provides direction in strategy; takes the lead on business attraction projects; oversees public relations, investor relations, community services, collaborative initiatives, organizational management and client consulting. Acknowledging Brenda for her exceptional achievements in the world of economic development, the International Economic Development Council named her its 2006 Outstanding New Economic Developer of the Year. Brenda holds a Master of Science degree in Urban Studies with an emphasis in Economic Development and Public Policy, from the University of Wisconsin -- Milwaukee. Corey Chambas President & CEO First Business Financial Services, Inc. Corey Chambas has worked in the commercial banking industry for 25 years, specializing in commercial lending and cash management. A graduate of the University of Wisconsin, he has also completed several advanced commercial lending programs including those of Darden (University of Virginia) and Kellogg (Northwestern University). In addition to his role as President and CEO at First Business Financial Services, Corey serves as a director of several of First Business’s companies, is a board member of M3 Insurance Solutions, Inc., Business Advisory Board member of Bellbrook Labs, LLC, Advisory Board member of the Aldine Capital Fund, L.P., member of the Strategic Issues Campaign Committee for the United Way of Dane County, and a member of Madison Breakfast Rotary. John Porter President & Co-Founder Tracy Porter Inc. John is President and co-owner of Tracy Porter Interactive, a design house and retailer of of Tracy Porter" branded lifestyle fashion, jewelry and home decor that also provides how-to content as well as tips and advice on a range of issues from cooking to home decorating projects. He’s also President & Co-Founder of Tracy Porter Inc., a design licensing business launched in 1995 that generates revenues in the form of royalties earned from the sale of Tracy Porter" home furnishings products by its licensee manufacturers to mid-market and upscale retailers. John is a Trustee at Ripon College, past President & Co-Founder at Stonehouse Farm Goods. He is also President of the Ripon Area Chamber of Commerce. This event is sponsored by First Business Bank and offered at no cost to Northeast Wisconsin business owners and their senior management staff.
About First Business Financial Services, Inc.

First Business Financial Services, Inc. (Nasdaq:FBIZ) is a Wisconsin-based bank holding company, focused on the unique needs of businesses, business executives, and high net worth individuals. First Business offers commercial banking, specialty finance, and private wealth management solutions, and because of its niche focus, is able to provide its clients with unmatched expertise, accessibility, and responsiveness. For additional information, visit or call (608) 238-8008.

The First Business Financial Services, Inc. logo is available at

Forward-Looking Statements
This press release contains forward-looking statements that reflect the Corporation's plans, estimates and beliefs. When used in this press release, the words "anticipate," "believe," "estimate," "expect," "objective" and similar expressions and verbs in the future tense are intended to identify forward-looking statements. The statements contained in this press release involve or may involve certain assumptions, risks, and uncertainties, many of which are beyond the Corporation's control, which could cause actual results to differ materially from those discussed in the forward-looking statements. The forward-looking statements included in this press release are only made as of the date hereof, and the Corporation undertakes no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances. In addition to the assumptions and other factors referenced specifically in connection with such statements, the factors described in "Item 1A. Risk Factors" in our Annual Report on Form 10-K and the following factors could impact the business and financial prospects of the Corporation: general economic conditions; legislative and regulatory initiatives; increased competition and other effects of deregulation and consolidation of the financial services industry; monetary and fiscal policies of the federal government; deposit flows; disintermediation; the cost and availability of funds; general market rates of interest; interest rates or investment returns on competing investments; demand for loan products; demand for financial services; changes in accounting policies or guidelines; general economic developments; acts of terrorism and developments in the war on terrorism; and changes in the quality or composition of loan and investment portfolios.

Jodie Johnson
AVP - Marketing
First Business Financial Services