December 11, 2009

Dec 15 at 8 a.m. - Live Milwaukee/Waukesha Economic Webcast at BizTimes

Event starts December 15 at 8:00 a.m. Go to http://www.biztimeschannel.com/.

The First Business Economic Survey of Milwaukee and Waukesha Counties surveyed business owners on economic indicators critical for decisions in today’s competitive environment. The corresponding First Business Economic Forum will include a brief presentation of the survey results with a panel discussion to follow.

Dr. Greg Kuhlemeyer, Associate Professor of Business; and Matthias Bollmus, Instructor/Director of Outreach and Continuing Education; at Carroll University, will present the findings and discuss implications of the 2009 survey. They will identify trends based on what local business owners reported as actual and forecasted: sales revenue, production and operating costs, capital expenditures, profitability, staffing, and wages. They will also cover operating capacity, performance compared to expectations, and business projections.

A panel discussion with audience participation will follow. Panelists
include:

Cliff Anglewicz - CEO, Yale Equipment Services, Inc.
Cliff has over 45 years in the material handling business, with the last 19 at Yale. Yale supplies and services lift trucks, as well as personnel carriers, aerial platforms, and forklifts for industries that typically use them to lift and move items throughout a warehouse.

Sue Marks - CEO, Pinstripe, Inc.
Sue is co-founder and CEO of Pinstripe, Inc. She is a serial entrepreneur with three decades of experience in the staffing service industry. Pinstripe designs and delivers high-performance talent acquisition and Recruitment Process Outsourcing (RPO) solutions for clients in financial services, healthcare, manufacturing, technology, telecommunications, and other major industries.

Barry S. Chavin - Principal, NAI MLG Commercial
Barry is Principal and Group Leader of the industrial segment at NAI MLG Commercial and Leader of the acquisition team at MLG Development.
Barry’s focused efforts at NAI MLG Commercial are on sale and lease of existing buildings, buyer and tenant representation, and the development and marketing of major business parks.

John Pence - CEO, W.J. Pence Company
W. J. Pence is a 56 year old, 2nd generation food brokerage company which represents over 100 food manufacturers to the retail and wholesale grocers in the state. They are based in Waukesha with 35 employees.

This event is sponsored by First Business Bank and offered at no cost to Milwaukee area business owners and their senior management staff.

About First Business Financial Services, Inc.

First Business Financial Services (Nasdaq:FBIZ) is a $1.3 billion Wisconsin-based bank holding company that specializes in focused financial solutions for businesses, key executives, and high net worth individuals through its operating companies. Its companies include: First Business Bank - Madison; First Business Bank - Milwaukee; First Business Bank - Northeast; First Business Trust & Investments; First Business Equipment Finance, LLC; and First Business Capital Corp. For additional information, visit www.firstbusiness.com or call (608) 238-8008.

The First Business Financial Services, Inc. logo is available at http://www.firstbusiness.com/logo

Forward-Looking Statements
This press release contains forward-looking statements that reflect the Corporation's plans, estimates and beliefs. When used in this press release, the words "anticipate," "believe," "estimate," "expect," "objective" and similar expressions and verbs in the future tense are intended to identify forward-looking statements. The statements contained in this press release involve or may involve certain assumptions, risks, and uncertainties, many of which are beyond the Corporation's control, which could cause actual results to differ materially from those discussed in the forward-looking statements. The forward-looking statements included in this press release are only made as of the date hereof, and the Corporation undertakes no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances. In addition to the assumptions and other factors referenced specifically in connection with such statements, the factors described in "Item 1A. Risk Factors" in our Annual Report on Form 10-K and the following factors could impact the business and financial prospects of the Corporation: general economic conditions; legislative and regulatory initiatives; increased competition and other effects of deregulation and consolidation of the financial services industry; monetary and fiscal policies of the federal government; deposit flows; disintermediation; the cost and availability of funds; general market rates of interest; interest rates or investment returns on competing investments; demand for loan products; demand for financial services; changes in accounting policies or guidelines; general economic developments; acts of terrorism and developments in the war on terrorism; and changes in the quality or composition of loan and investment portfolios.

Contact:
Jodie Johnson
AVP - Marketing
First Business Financial Services
262-792-1400
Email