First Business

December 10, 2009

Dec 10 at 8:30 a.m. - Live Economic Webcast at Channel3000.com

WISC TV 3 and channel3000.com will be providing a live web cast of Thursday’s First Business Economic Survey of Dane County. Coverage will include a live video and blog for local business leaders interested in hearing the results of the only Dane County focused economic survey. Go to http://www.channel3000.com/money/21776417/detail.html for details.

The First Business Economic Survey of Dane County surveyed business owners on economic indicators critical for decisions in today’s competitive environment. The corresponding First Business Economic Forum will include a brief presentation of the survey results with a panel discussion to follow.

Scott Converse, professor at the University of Wisconsin - Madison School of Business, will present the findings and discuss implications of the 2009 survey. He will identify trends based on what local business owners reported as actual and forecasted: sales revenue, production and operating costs, capital expenditures, profitability, staffing, and wages. He will also cover operating capacity, performance compared to expectations, and business projections.

A panel discussion with audience participation will follow. Participants include:

Jay Loewi is CEO of QTI Group, a locally-owned staffing company serving southern Wisconsin. He has thirty plus years of business experience as an entrepreneur, strategic leader and general business advisor. Prior to his leadership position in the QTI Group, Jay led the operations of a local food products company and held a leading financial role with a major bank. QTI’s services include staff recruitment, HR consulting, and Human Resources management.

Mike Victorson is President & CEO of M3 Insurance. M3 is an independent insurance agency and broker that places insurance for and provides risk management and safety advice to businesses. They focus on property & casualty insurance, workers’ compensation, employee benefits and retirement plans for both private and public sector clients.

Steve Mixtacki, CPA, is the CFO and a Senior Vice President of American TV & Appliance of Madison, Inc. Steve currently serves as a director of First Business Bank - Madison and The Evjue Foundation, a trustee of Edgewood College, and Chairs the Investment Committee of the Madison Rotary Foundation.

Deb Archer, GMCVB Board Position: President/CEO Since April of 1995, Deb has been at the helm of the Greater Madison Convention & Visitors Bureau. Deb previously held the positions of VP of Convention Sales at the GMCVB, Associate Director of Sales at the CVB of Greater Kansas City and CEO of the Park City, Utah Chamber of Commerce/Convention & Visitors Bureau. Deb’s professional affiliations include PCMA (Professional Convention Management Association, WSAE (Wisconsin Society of Association Executives) and ASAE (American Society of Association Executives). Deb is also a member of DMAI (Destination Management Association International)and serves on its Board of Directors. She currently chairs the Governor’s Council on Tourism and is also an Instructor of Destination Management at Madison Area Technical College.

Corey Chambas is President & CEO of First Business Financial Services. Corey Chambas has worked in the commercial banking industry for 25 years, specializing in commercial lending and cash management. A graduate of the University of Wisconsin, he has also completed several advanced commercial lending programs including those of Darden (University of Virginia) and Kellogg (Northwestern University). In addition to his role as President and CEO at First Business Financial Services, Corey serves as a director of several of First Business’s companies, is a board member of M3 Insurance Solutions, Inc., Business Advisory Board member of Bellbrook Labs, LLC, Advisory Board member of the Aldine Capital Fund, L.P., member of the Strategic Issues Campaign Committee for the United Way of Dane County, and a member of Madison Breakfast Rotary.

The live event starts at 8:30 a.m. on Thursday, December 10. Go to
http://www.channel3000.com/money/21776417/detail.html for details.

About First Business Financial Services, Inc.

First Business Financial Services (Nasdaq:FBIZ) is a $1.3 billion Wisconsin-based bank holding company that specializes in focused financial solutions for businesses, key executives, and high net worth individuals through its operating companies. It is the 2nd largest Wisconsin-based commercial bank holding company listed on NASDAQ or the NYSE. Its companies include: First Business Bank - Madison; First Business Bank - Milwaukee; First Business Bank - Northeast; First Business Trust & Investments; First Business Equipment Finance, LLC; and First Business Capital Corp. For additional information, visit www.firstbusiness.com or call (608) 238-8008.

The First Business Financial Services, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=2667

Forward-Looking Statements
This press release contains forward-looking statements that reflect the Corporation's plans, estimates and beliefs. When used in this press release, the words "anticipate," "believe," "estimate," "expect," "objective" and similar expressions and verbs in the future tense are intended to identify forward-looking statements. The statements contained in this press release involve or may involve certain assumptions, risks, and uncertainties, many of which are beyond the Corporation's control, which could cause actual results to differ materially from those discussed in the forward-looking statements. The forward-looking statements included in this press release are only made as of the date hereof, and the Corporation undertakes no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances. In addition to the assumptions and other factors referenced specifically in connection with such statements, the factors described in "Item 1A. Risk Factors" in our Annual Report on Form 10-K and the following factors could impact the business and financial prospects of the Corporation: general economic conditions; legislative and regulatory initiatives; increased competition and other effects of deregulation and consolidation of the financial services industry; monetary and fiscal policies of the federal government; deposit flows; disintermediation; the cost and availability of funds; general market rates of interest; interest rates or investment returns on competing investments; demand for loan products; demand for financial services; changes in accounting policies or guidelines; general economic developments; acts of terrorism and developments in the war on terrorism; and changes in the quality or composition of loan and investment portfolios.

Contact:
Jodie Johnson
Assistant Vice President - Marketing
First Business Financial Services, Inc.
608-232-5910
Email