First Business

January 13, 2011

2010 First Business Economic Survey Cross Regional Analysis & Podcast Posted

(Madison, Wi) - The First Business Economic Survey is an annual project sponsored by First Business Bank. The survey is administered by the A.C. Nielsen Center for Marketing Research at the University of Wisconsin, and mailed to business owners, CEOs, and CFOs at companies with five or more employees in three major business regions in Wisconsin: Dane County, Milwaukee and Waukesha Counties combined, and the 18 counties that make up Northeast Wisconsin. The survey asks respondents to evaluate the current, and predict the future performance of their businesses on eight key economic indicators: sales revenue, operating costs, capital expenditures, profitability, staffing, wages, pricing, and operating capacity. The local results are presented at Economic Forums each December. The report released today looks at the state as a whole to compare economic realities across regions.

  • Read the press release.
  • Listen to the podcast.
  • Read the full report.

  • First Business Bank has been conducting the economic survey of Dane County for the past eight years. The survey was based on the responses of 449 Dane County businesses across the county. First Business Bank has been conducting the economic survey of Northeast Wisconsin for three years. The survey was based on the responses of 449 Northeast Wisconsin businesses across the Northeast region. This is the third year First Business has been conducted the economic survey of Milwaukee and Waukesha Counties. The survey was based on the responses of 628 Milwaukee and Waukesha County businesses across the two counties. The sample size has an error range of 5 percent and a confidence level of 95 percent. Full survey results are available under "Newsroom" at

    About First Business Bank

    First Business Bank was established by area business owners and investors in 1990 to specialize in quality business banking for the local business community. First Business Bank offers a full line of financial services for businesses and business owners including: commercial lending, treasury management, private banking, retirement plans, investment management services, trust services, asset-based lending, and equipment finance and leasing. For additional information, visit or call 608-238-8008 in Madison, 262-792-1400 in Milwaukee, or 920-734-1800 in Northeast Wisconsin.

    About First Business Financial Services, Inc.

    First Business Financial Services (Nasdaq:FBIZ) is a $1.3 billion Wisconsin-based bank holding company that specializes in focused financial solutions for businesses, key executives, and high net worth individuals through its operating companies. It is the 2nd largest Wisconsin-based commercial bank holding company listed on NASDAQ or the NYSE. Its companies include: First Business Bank - Madison; First Business Bank - Milwaukee; First Business Bank - Northeast; First Business Trust & Investments; First Business Equipment Finance, LLC; and First Business Capital Corp. For additional information, visit or call (608) 238-8008.

    The First Business Financial Services, Inc. logo is available at

    Jodie Johnson
    AVP - Marketing
    First Business Financial Services, Inc.