Manufacturing Matters - E-Business Solutions
Speaker(s): Lori McDonald
According to Gartner Research, mobile phones will overtake PCs as the most common Web access device worldwide by 2013. Mobile solutions are one key area innovative manufacturers should be considering as a part of their overall strategy.When planning a mobile strategy manufacturing executives need to understand how mobile tools can increase their profits, lower their costs, or increase the overall valuation of their business
This session will provide examples of how manufacturers are using mobile solutions and why mobile design requires a different approach from a desktop-based design. The questions that will need to be answered when preparing for a mobile project will be reviewed.
The presenters will review ROI projections and how to calculate a mobile solutions' projected ROI. Attendees will receive a calculation to use to project ROI. The presenters will also share information on measuring the ROI of mobile projects and show how manufacturers can use free tools like Google Analytics to assist them in documenting the ROI.In addition, the presenters will share a decision-making tool that will assist manufacturers in planning the roadmap for their mobile strategy and will discuss how to use initial phases of a mobile strategy to fund later phases and grow the overall value of your solution and your business.
Lori McDonald is the founder and president of Brilliance Business Solutions. The lessons that guide Brilliance Business Solutions' success began on a launching pad, when Lori served as part of the team that put NASA's Space Shuttle missions into orbit.