March 29, 2011

Emily Bradley of First Business Named One of Madison's 40 Under 40

MADISON, WI, March 29, 2011 " First Business Financial Services, Inc. (NASDAQ: FBIZ) announced today that Emily Bradley has been named one of In Business Magazine"s 40 Under 40 in the Madison area. Emily is a Human Resources Associate with First Business Financial Services, and holds her PHR (Professional in Human Resources) certification from the Human Resource Certification Institute. She is responsible for the organization"s recruiting function and also supports other human resources initiatives. Emily has been a member of WI-ACE (Wisconsin Association of Colleges and Employers) since 2005 where she has been part of the conference planning committee since 2006, served as the co-chair in 2008, chaired the committee in 2009, and served as President-elect during 2010. Emily is currently serving as the President of WI-ACE for the 2011 term. Emily was the recipient of the WI-ACE President"s Award earlier this year. Emily has a Bachelor of Science degree from the University of Wisconsin " La Crosse in Management &; Human Resources, with a minor in Psychology. She also received a Master of Science degree from the University of Wisconsin " Madison in Educational Leadership &; Policy Analysis (ELPA) with an emphasis in Higher Education. Emily serves on the Board of Directors for the University of Wisconsin " La Crosse Alumni Association, is a member of the national and greater Madison area Society for Human Resource Management (SHRM) chapters, and involved with the United Way of Dane County and Rosenberry Society.


About First Business Financial Services, Inc.

First Business Financial Services (Nasdaq:FBIZ) is a $1.2 billion Wisconsin-based bank holding company that specializes in focused financial solutions for businesses, key executives, and high net worth individuals through its operating companies. It is the 2nd largest Wisconsin-based commercial bank holding company listed on NASDAQ or the NYSE. Its companies include: First Business Bank - MadisonFirst Business Bank - MilwaukeeFirst Business Bank - NortheastFirst Business Trust & InvestmentsFirst Business Equipment Finance, LLC; and First Business Capital Corp. For additional information, visitwww.firstbusiness.com or call (608) 238-8008.

The First Business Financial Services, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=2667

Contact:
Jim Ropella
Senior Vice President and Chief Financial Officer
First Business Financial Services, Inc.
608-232-5970
Email

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