First Business

December 04, 2013

Survey Details

The 2013 survey was prepared by Ted Sun, Ashish Khandelwal and Jenny Ulvestad of the A.C. Nielsen Center for Marketing Research at the UW-Madison School of Business

The 2013 First Business Economic Survey of Northeastern Wisconsin was sent to 7,120 local businesses. Of those, there were a total of 382 surveys received, which were adequately completed pertaining to the key economic indicators within the required time frame. This equates to a response rate of approximately 5.37%. Of the 382 surveys, 170 were entered online and the remaining 212 were received via fax/mail. Differences noted as significant for this analysis are significant at a 95% level of confidence. For the purposes of this report, Northeast Wisconsin is the 18 county region of Northeast Wisconsin, commonly referred to as New North. The counties include Outagamie, Winnebago, Calumet, Waupaca, Brown, Shawano, Oconto, Marinette, Door, Kewaunee, Sheboygan, Manitowoc, Fond du Lac, Green Lake, Marquette, Florence, Menominee, and Waushara. This survey sample size has an error range of 0.05 and is at the 95 % confidence level.

The 2013 First Business Economic Survey of Milwaukee & Waukesha County was sent to 8,039 local businesses. Of those, there were a total of 349 surveys received, which were adequately completed pertaining to the key economic indicators within the required time frame. This
equates to a response rate of approximately 4.34%. Of the 349 surveys, 128 were entered online and the remaining 221 were received via fax/mail. Differences noted as significant for this analysis are significant at a 95% level of
confidence.

The 2013 First Business Economic Survey of Dane County was sent to 5,204 local businesses. Not for profit businesses and government agencies were not included in the survey. Of those surveyed, there were a total of 359 surveys returned which were adequately completed
pertaining to the key economic indicators within the required timeline. This equates to a response rate of approximately 6.90%. Of the 359 surveys, 154 were entered online and the remaining 205 were received via fax/mail. This sample size has an error range of 0.05, and
significant differences noted in this report are at the 95% confidence level.