September 13, 2011

Who wins in business - the tortoise or the hare?

I have something slightly embarrassing to admit. I recently spent a Sunday afternoon driving to four sub shops to hunt down a specific sandwich. How did this happen? I was on an elliptical machine at the gym, watching TV, and caught a commercial for Cousins Subs’ "Pulled Pork and Slaw" sandwich. The commercial was effective, to say the least. Although I was already running late, when I finished my workout, I had to get this sandwich and became a bit obsessed in seeking it out.

After finding two Cousins locations, both of which were closed, I hit a Subway, where they informed me they had discontinued their pulled pork sub the day before. In a last-ditch effort, I ended up at Capriotti’s with the closest thing I could find - the "SlawBeJo." How does behavior from a (seemingly) rational consumer come to this? It’s the profound and instantaneous effect that marketing and advertising can have on consumer behavior.
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