October 19, 2010

Sweat the Details

People always say, "don’t sweat the details," but I say for business success it’s critical to sweat the details. The details are the difference between adequate service and exceptional service, between satisfied clients and loyal clients, and good and great companies.

I was recently at a luncheon where Troy Vincent, former Badger and NFL star, spoke. He talked about a new attitude that Barry Alvarez brought in when Barry took over the football program at Wisconsin. He took a losing team and program and made it a winner. One of the key phases that Troy said Barry emphasized over and over is: "detail in your work." He still remembers that phrase and uses it with his kids -- the idea being that you must really strive for perfection to be the best you can be. That holds true on the football field and in business.
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