I was recently lucky enough to go on a trip that included surfing, and as usual, I found myself relating it to business. When you go surfing, you paddle out and then sit on your board, enjoying the sun, hanging out with some other surfers, and maybe even see a dolphin or turtle. It’s nice and it’s relaxing. It’s similar to doing "business as usual." But it’s not exactly what you came out for. There is no real challenge, no risk, and no thrill of success.