To Unlock Creativity, Learn from Steve Jobs
Author Carmine Gallo digs into how Apple’s co-founder and chief executive comes up with novel business ideas, then offers advice on ways to spark big innovations of your own.
This column is adapted from The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success (McGraw-Hill, October 2010).
The company name "Apple" fell from a tree, literally dropping right into Steve Jobs’s vision of what a computer should be: simple and approachable. Although Jobs had dropped out of Reed College in Portland, he returned to Oregon periodically to share ideas with like-minded people in a Zen-influenced commune called the All-One Farm where they grewyou guessed itapples.