January 01, 2012

Strategy: Tips from a technophile – How apps can help your business

In case you’ve been away from civilization for a while, here’s a scoop: Mobile apps are a big deal these days. Why? And why replace the excellent browser-based applications of today?

Mobile apps aren’t here to "replace†anything, but rather to offer productivity, convenience and entertainment for a large array of users. According to a recent article in Information Week, 43 percent of cell phone users have apps on their smart phones and use them regularly. This is big news if you’re in marketing and would like to reach a potential market of a few hundred million people.

But what if you’re the owner of a small business? Or the go-to technology person at a larger firm the chief technology officer or chief information officer? Or "merely†a smart phone user?

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